Vuelo iOS UK CPI

Main KPIs

• Primary KPI: Install (af_app_opened)
• Quality KPI: Account Created (af_application_creditcheck_passed) — this is the key metric the client monitors

Funnel events to track

• af_app_opened — install
• af_application_started — account creation started
• af_application_form_populated — form completed / eligibility check
• af_application_creditcheck_passed — account approved ⭐
• AF_PURCHASE_COMPLETED — booking completed

Creatives available: 5 formats (320x50, 320x480, 480x320, 300x250, 1080x1920)

Operational notes

• Target: UK only

##### CAMPAIGN INFORMATION #####

Platform

IOS KPIs: Creatives need approval. No adult content. No app discovery. No copyright infringing websites. No email marketing. No forced redirect. No google adwords. No icon drops. No illegal websites. No incentivized traffic. No network rebrokering. No pop traffic. No push notifications. No SEM / SEO brand bidding. No social traffic KPI: null Additional Requirements: null

Leadflow: CPA

Restrictions: Creatives need approval. No adult content. No app discovery. No copyright infringing websites. No email marketing. No forced redirect. No google adwords. No icon drops. No illegal websites. No incentivized traffic. No network rebrokering. No pop traffic. No push notifications. No SEM / SEO brand bidding. No social traffic