US Auto Insurance Lead Gen · Budget Auto CPL

ALLOWED phrases include:

Affordable / Competitive Rates

As Low As

As Much As

Could / May Save

Savings

Drivers Are Switching Their Auto Insurance

Check Competitive Carrier Quotes In Your Area

FREE Quote with No Obligation

May Be Eligible

See If You Qualify

See If You Are Eligible

Takes Just Minutes

US Drivers Should Do This Today (Check If You Qualify)

Approved Price Points

$30+/month (general coverage only, NOT “full coverage”)

$7.50+/week

$1+/day

Save up to 20%

Save up to $700/year by switching

NOT Approved angles/ messaging

Incentivized or giveaway offers

Fake urgency, deadlines, or misleading claims

Messages implying the user “received,” “was awarded,” “qualified,” or “free”

Unverifiable claims or exaggerated savings

Distressed or vulnerable consumer targeting (ex: seniors)

Explicit language

Blind links (users must know they are going to a quote/lead form)

Brand / Trademark Use

Third-party brand names, insurance carriers, or logos

Government names, agencies, or departments (DMV, Department of Insurance, etc.)

Proprietary trademarks without written approval

Dual offers paired with external promotions

NOT approved images:

Government buildings or federal imagery

Law enforcement, driver licenses, insurance cards

Treasury checks, envelopes, stacks of cash

Insurance company logos

Vehicle make/model (unless blurred)

NOT approved Claims & Representation

Fake testimonials or reviews

Claiming to be an insurance agent or selling policies

Guarantees of approval or coverage

Disallowed Language

FREE

Cheap rates

Refund / Bonus / Discount (use “Savings”)

Ripped off / Scammed / Trick

Drivers are ditching their insurance

New rule / New program

Department of Insurance / DMV references