TAZEE: Personal financing
Tazee offer transparent personal financing - Shariah-certified and open to all Malaysians
*The use of the word ‘loan’ in relation to Tazee is strictly prohibited.
Preview
Android: https://play.google.com/store/apps/details?id=id.tazeei.app
Campaign Details
Platform: Android
GEO: Malaysia
Tracking Platform: Appsflyer (for mobile app) / Postback (for web)
CTA: Allowed
VTA: Not allowed
Model: CPS
Appsflyer Payable Event: af_disburse
Campaign Naming: campaign=LB_CPA (agency name)
Creatives
https://drive.google.com/drive/folders/1BKbdsM9mRBj3em6DjrAplhQHkT9LVwVf?usp=sharing
Conversion Flow (APP)
Install → Open App → Registration via phone number → Provide personal information → Approval Stage (Not a Payable Event) → Confirmation by customer → Disbursement (Payable Event)
Required Action
Users must complete the application for their first personal financing through the website or mobile
app, successfully pass the approval process, and have the disbursement into their account.
KPI / Goal: While we have no strict KPI requirements, our priority is to target relevant, high-quality users to maintain a solid approval rate and minimize default risk.
Events
af_full_app - completed application on the website or mobile app (for optimization)
af_disburse - disbursement (paid event)
Confirmation
Mobile App: Based on Appsflyer P360 – number of af_disburse minus post-attributed fraud events (Raw Data Report by event date).
Campaign Naming: campaign=LB_CPA (agency name)
Payment Terms: NET30 after the confirmation
Targeting Criteria (for information)
Malaysian citizens
With a regular income
Age: 21–59
Employment: Employed
Net Monthly Income: > 1,500 MYR
Valid MyKad
Personal financing request can be rejected if (for information)
Customer is unemployed, student, housewife, or pensioner
Customer works in restricted industries (lawyer, army, police, navy, etc.)
Identification (email, phone, bank account, Seon ID) is invalid, blacklisted, or duplicated
Device is a virtual machine, duplicated, or flagged for suspicious similarity
Selfie or documents are invalid or unclear
Customer has no verifiable income
Customer is not a citizen of Malaysia
Traffic Restrictions
✔Allowed
Display Ads / Banners
Native Ads
Push Notifications
Email Marketing
Interstitials
Pop-Ups & Pop-Unders
Social Messenger Apps
Sub-affiliate Networks
Direct Linking
One-time Self Conversion
❌Not Allowed
Adult / Pornographic / Violent Content
Gambling
Cashback or Incentive Traffic
Coupon & Discount Codes
Retargeting (RT)
Brand Search, Brand keywords
Google Traffic
Facebook (META)
TikTok Traffic
CTV
