Surge · Android · Direct MMP Link

SURGE is the favorite free dating app for gay, bi, trans, and queer people to connect..

Pixel fires when a user makes subscription purchase within the app: either one-time boost or subscription plan.

Traffic attribution methods allowed: CTA & CTV ( VTA is allowed for CTV only)

Attribution windows breakdown:

• CTV View-through probabilistic install window = 24 hours
• CTA deterministic = 28 days
• CTA Probabilistic = 24 hours

Compliance KPIs

• Traffic with a CTI rate lower than 0.1 percent is deemed potentially less acceptable traffic and may be charged back.
• Installs that occur less than 10 seconds after the associated click may be charged back.
• At least 50 percent of installs must occur within one hour of the click or traffic may be charged back.

Restrictions - No Adult, No Incent, Over 18's Only