Super Budget Insurance (Social only) · *PERSONAL APPROVAL

DMS Owned & Operated Property. User answers approximately 15 questions via slider form and submits basic information for an immediate quote to receive auto insurance savings from carriers such as AllState, Progressive, Statewide, GEICO and Liberty Mutual.

Pays on multi-step lead form.

Restrictions

Monday - Friday $14 Payout

Weekend Rate $11

TARGETING:

Ideal Age Demos: 21-55

Best Performing States: VT, ME, AK, NH, MT, ID, UT, CO, MA, LA, SC, VA, AZ,

Lowest Performing States: HI, CA, NJ, NY, DC, MI, MS

Block: CA, NY, NJ

Mon-Fri Best Time: 8am - 5pm based on consumer location

Sat/Sun Best Time: 8am - 12pm based on consumer location

Absolutely no GI (General Internet) or XMission email domains accepted. GI Examples include but are not limited to non TLD domains and ISPs (www.randomdomain.com, donotemail.gov, donotmail.edu, etc.)

Must ensure that all sending domains are openly and accurately registered, complying with California Business and Professions Code § 17529.5(a)(2)

Fraudulent lead data such as obviously fake names combined with bad phone numbers and/or invalid email addresses may result in returns.

• Custom creatives, subject and from lines must be sent for approval PRIOR TO USE and ANY ALTERATIONS to approved creatives must be resubmitted PRIOR TO USE, or risk nonpayment.

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CUSTOM CREATIVE GUIDELINES:

• Cannot use fake reviews or testimonials.
• Cannot target distressed consumers.
• Cannot use blind links where consumers do not know that they will be navigating to a DMS-

affiliated website or filling out a lead generation form.

• Cannot use or imply any sense of fake urgency or deadlines.
• Cannot use or imply promises that can’t be fulfilled by the websites to which the marketing is

directed.

• Cannot use or imply messaging such as or similar to “you have received” or “awarded” or “have

qualified” or “free”.

• Cannot use DMS or any other company’s proprietary trademarks or service marks or copy any

third party website content, without written consent by the trademark or content owner

(except DMS brands that partners have been approved to use).

• Cannot pair any DMS-affiliated brand offer with another external offer (fill out form for dual

offer).

• No incentivized traffic.
• No Explicit language.

P&C-Specific Guidelines

• Use of the following is NOT PERMITTED: "FREE", Stack of Cash, Insurance Company, Brand

Logos, Government/Federal (Including Buildings), Department of_______, Driver Licenses, Law

Enforcement, Insurance Cards, US Treasury Checks, Checks and Envelope photos

• Cannot use Government imagery or directly reference any Government Agency
• Third party trademarks / Brand usage (carriers or otherwise) are strictly prohibited
• Publishers may not claim or state that they are an insurance agent, or acting on behalf of an

insurance agent to sell, negotiate or sell insurance, in any state, nor can they guarantee a policy

for any consumer.

• Cannot use or imply messaging such as or similar to “you have received” or “awarded” or “have

qualified” or “free”.

• Images of Vehicle Make/Model needs to be blurred.
• Any claims must be verifiable

o Factual claims made in advertorials must be verifiable with a footnote on page

o Examples of non-verifiable claims include:

Making up specific savings amounts or percentages

Inflating average savings amounts beyond what research has shown

Referencing government policies that have not been enacted

• APPROVED Language/Price Points:
• Affordable/Completive Rates
• As Low As
• As Much As
• Check Competitive Carrier Quotes In Your Area
• Could/May Save
• Drivers Are Switching Their Auto Insurance

Last Updated: 2/18/2025P&C – Auto Insurance Creative Guidelines

• FREE Quote with No Obligation
• Greater than or equal to $30/month (general “coverage” not “full coverage”)
• Greater than or equal to $7.50/week (general “coverage” not “full coverage”)
• Greater than or equal to $1/Day (general “coverage” not “full coverage”)
• Lower than or equal to Save up to 20%
• May Be Eligible
• Savings
• Save up to $600/year
• See If You Are Eligible
• See If You Qualify
• Takes A Few Minutes OR Takes Just Minutes
• US Drivers Should Do This Today (Check If You Qualify)
• PROHIBITED Language/Prices:
• Ripped off, Scammed, Trick
• Save Over, Cheap Rates, Refund, Bonus, Discount (replace with “Savings”)
• Drivers Are Ditching Their Auto Insurance
• One Of The Highest Auto Discount
• Takes 1/2 minutes, Takes 30/60 Seconds
• New Rule
• New Program / This Program
• Department of Insurance, Department of Motor Vehicles, DMV, Motor Vehicle

Administration, MVA, etc.

• Cut out agent commission fees