Keebu CPS MY mobile application

IntegrationAppsFlyer

KEEBU: Fast Cash Loans

Keebu is a digital loan service helping salaried individuals in Malaysia access fast and reliable personal loans. With a quick application process and minimal documentation, Keebu makes borrowing simple for those who need financial support. Loans are disbursed directly to the customer’s bank account upon approval.

Preview:

iOS: ‎Tambadana by Keebu: Cash loans App - App Store

Campaign Details:

Platform: iOS

GEO: Malaysia

Tracking Platform: Appsflyer (for mobile app) / Postback (for web)

CTA: Allowed

onelink — Allowed

VTA: Not allowed

Model: CPS

Appsflyer Payable Event: af_disburse

Campaign Naming: campaign=LB_CPA (agency name)

Creatives: https://drive.google.com/drive/folders/1sZnIMLjHxdXN-hNftfuYLdRduT6zPIxA?usp=sharing

Conversion Flow (APP):

Install → Open App → Registration via phone number → Provide personal information → Approval Stage (Not a Payable Event) → Confirmation by customer → Loan Disbursement (Payable Event)

Required Action:

Users must complete the application for their first loan through the website or mobile app, successfully pass the approval process, and have the loan disbursed into their account.

KPI / Goal:

While we have no strict KPI requirements, our priority is to target relevant, high-quality users to maintain a solid loan approval rate and minimize default risk. (!) Additionally, each account is expected to generate a minimum of 50 new loans per month. Accounts that do not meet this threshold cannot be maintained.

Events:

af_full_app -completed application on the website or mobile app ( for optimization) af_disburse - disbursed loan (paid event)

Confirmation:

Mobile App: Based on Appsflyer P360 – number of af_disburse minus post-attributed fraud events (Raw Data Report by event date).

Payment Terms: NET30 after the confirmation

Targeting Criteria (for information):

Malaysian citizens

With a regular income

Age: 21–59

Employment: Employed

Net Monthly Income: > 1,500 MYR

Valid MyKad

Loan request can be rejected if (for information):

Customer is unemployed, student, housewife, or pensioner

Customer works in restricted industries (lawyer, army, police, navy, etc.)

Identification (email, phone, bank account, Seon ID) is invalid, blacklisted, or duplicated Device is a virtual machine, duplicated, or flagged for suspicious similarity

Selfie or documents are invalid or unclear

Customer has no verifiable income

Customer is not a citizen of Malaysia

Traffic Restrictions ✔ Allowed:

Social Media Ads & Platforms

Display Ads / Banners

Native Ads

Push Notifications

Email Marketing

Interstitials

Pop-Ups & Pop-Unders

Social Messenger Apps

Sub-affiliate Networks

Direct Linking

One-time Self Conversion

❌ Not Allowed

Adult / Pornographic / Violent Content

Gambling

Cashback or Incentive Traffic

Coupon & Discount Codes

Retargeting (RT)

Brand Search, Brand keywords

Google Traffic

CTV

Prohibited sources:

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