HomeQuotesPro · Windows US CPL Non Incent

Restrictions and Requirements: Ad Guidelines:

Ads and Landing Pages include the following:

• Clear and obvious messaging that makes it abundantly clear that the home

projects being advertised are not free.

• At least two of the following words: “Quote”, “Price”, “Cost”, “Savings”.
• If advertising with video, the above language must be mentioned in

both the video and the captions.

Ads and Landing Pages MAY NOT include the following:

Reference to specific promotions or incentives, including but not limited to:

• Specific deals, savings percentages, or financing offers (i.e. $0 out of pocket, buy one get one free, new roof starting at $X,XXX)

• Limited Time Offers (i.e. 'This offer ends soon', 'end of the month', etc.

• Reference to any tax incentives, grants, government programs, 'HUD', 'PACE', open enrollment, etc.

• Name, logo, imagery, or likeness of any home improvement company or services contractor, company, or store, including but not limited to Lowes, The Home Depot, Tesla, etc.

• Reference to a specific number of homeowners (i.e. We're looking for 200 homeowners in need of new Windows)

• Ads may not list the specific age of a roof as a requirement for service

• Language related to or insinuating any sort of sweepstakes or giveaway

Misleading Advertising

• All talking points must be fully researched and accurate, and may not "stretch the truth" or provide unrealistic expectations or reasoning

• Using scare tactics to promote clicks or conversions is prohibited (i.e. Burglary rates are rising in your area!)

• Ads may not freely use the word "qualify", as it implies there is a giveaway or program. "Qualify" is only permitted if accompanied by language that clearly states the "qualification" is for a quote or potential savings (i.e. "You could qualify for a quote if you own a home in Austin")

Any of the prohibited terms listed in the following section. This also includes inclusion in the page URL.

Prohibited Terms

• Guaranteed / Pre-screened / Pre-qualified / Insured / Licensed / Bonded / Test / Ouiz /

Survey / Hack / Loophole / Deadline / Claim / Enroll(ment) / State - Approved /

Government - Approved / Federal / Apply / Application / Relief / Secret / Rebate(s) /

Fund(s) / Funding

• The term "program" in any context. We provide a service for homeowners, but not a

"program".

. "The word "free" as it relates to any home improvement service. "Free" may be used sparingly as it related to the cost of receiving quotes ("Get your free quote for Windows" is allowed, for example)

• "Zero/nothing/$0 out of pocket", "almost nothing" "massive discount" "virtually nothing" or any other language that implies a free project.

Search

• If using Search, note that all restrictions of our guidelines apply. You may not advertise on keywords that would not be admissible for other types of campaigns. (i.e.

"Free Windows" "Government Window Grants" etc.)

Creative

• May not be positioned alongside other products or services that may result in confusion for consumers (i.e. promoting home windows alongside auto-glass repair)

• Images used may not include the following:

• people waiting in line

• people seeking local/state/federal assistance or relief

• an image of a check, as it implies a giveaway, government funding or relief, etc.

• an image of someone sitting behind a desk

Consumers

• Must not discriminate, harass, provoke, or disparage consumers in any way.

• Special groups, especially veterans, low income, or other vulnerable populations may not be targeted in any campaign.

• All text must be easy-to-understand and must not mislead the consumer in any way.

• Advertisers may not market directly to, nor collect personal information from anyone under age 18

• Advertisers may not use deceptive or misleading practices, including but not limited to the use of spyware, robots, spiders, computer scripts, botnet or other automated, artificial, or fraudulent methods designed to appear as if a consumer is generating a lead