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Excluded States: CA, NY
Excluded States: CA, NY
Nerdwallet Excluded States: CA, MI, NJ, NY, DC
Preferred targeting: 7AM - 9PM EST (no weekends)
Targeting criteria:
----------- Publishers MUST adhere to the following in any marketing materials: -----------
● Savings claims must be substantiated.
● Quotes start “as low as $29/month”
● The savings can't exceed $1,025 per year. So you could say I went from paying $114/mo to $29/mo since the difference is $1,025.
● All assets MUST be auto insurance focused
● ANY discounts need to be clearly defined and explained how to get the discounts.
● ENCOURAGED USE: Variety of customers, including homeowners, families, customers with multiple cars, single drivers, safe drivers
----------- Publishers MAY NOT use the following or similar in any marketing: -----------
● No incentivized traffic
● MAY NOT show carrier logos or brands in any creatives WITHOUT PRIOR APPROVAL.
● MAY NOT Use other brands to describe Insurify
● MAY NOT use disparaging/insulting language towards insurance companies
Examples of what the advertiser considers disparaging:
■ Showing insurance carriers as ‘taking advantage’ of users
Examples of acceptable language:
● MAY NOT mention getting into accidents, risky driving/behavior or similar
● MAY NOT mention insurance company brands without prior written approval from Insurify and its partners.
● MAY NOT mention auto insurance rates “dropping”
● Advertiser prefers not using the disclaimer “Average expenditure $89/month”
● NO MENTION of any special programs which people can “qualify” for or the word “qualify”.
● NO MENTION of “rules changing”
----------- Prohibited words in marketing: -----------
These words are red flags because they often/always raise compliance issues
● “Qualify”
● “Promotion, deal, exclusive or exclusive offer, discount (see below), special rate” or similar
● “Program”
● “Limited time offer”, “deal expires soon” or any other pressure tactic
● “Quiz”
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