HelloGenius Auto Insurance · $5.4

Excluded States: CA, NY

Nerdwallet Excluded States: CA, MI, NJ, NY, DC

Preferred targeting: 7AM - 9PM EST (no weekends)

Targeting criteria:

• Ages 25-65
• Currently Insured, 2+ Vehicles
• Homeowners, Good+ Credit
• Urban and Suburban areas

----------- Publishers MUST adhere to the following in any marketing materials: -----------

● Savings claims must be substantiated.

● Quotes start “as low as $29/month”

● The savings can't exceed $1,025 per year. So you could say I went from paying $114/mo to $29/mo since the difference is $1,025.

● All assets MUST be auto insurance focused

● ANY discounts need to be clearly defined and explained how to get the discounts.

● ENCOURAGED USE: Variety of customers, including homeowners, families, customers with multiple cars, single drivers, safe drivers

----------- Publishers MAY NOT use the following or similar in any marketing: -----------

● No incentivized traffic

● MAY NOT show carrier logos or brands in any creatives WITHOUT PRIOR APPROVAL.

● MAY NOT Use other brands to describe Insurify

• I.e.) “The WALMART of….”

● MAY NOT use disparaging/insulting language towards insurance companies

Examples of what the advertiser considers disparaging:

• PROHIBITED: calling anything a “scam”/”scamming” or other charged language
• AVOID saying “insurance companies” with something strongly negative, such as “insurance companies don't want you to know about this”.

■ Showing insurance carriers as ‘taking advantage’ of users

Examples of acceptable language:

• Talking about skyrocketing Insurance prices is safe; about the frustration.
• Frustrating shopping process

● MAY NOT mention getting into accidents, risky driving/behavior or similar

• Images of accidents are acceptable.

● MAY NOT mention insurance company brands without prior written approval from Insurify and its partners.

• I.e. Cannot mention “Geico”, “Progressive”, “Allstate”, etc in any creatives including video voice overs & subtitles & images

● MAY NOT mention auto insurance rates “dropping”

• CAN say auto insurance rates have changed.

● Advertiser prefers not using the disclaimer “Average expenditure $89/month”

● NO MENTION of any special programs which people can “qualify” for or the word “qualify”.

• They can compare quotes for free.
• MAY SAY “Find out what discounts you qualify for”

● NO MENTION of “rules changing”

----------- Prohibited words in marketing: -----------

These words are red flags because they often/always raise compliance issues

● “Qualify”

• MAY SAY “Find out what discounts you qualify for”
• MAY NOT use the term "qualify" in terms of needing to qualify to use their service. Language must be specific to avoid it sounding misleading.

● “Promotion, deal, exclusive or exclusive offer, discount (see below), special rate” or similar

• MAY NOT use the term “discount” In reference to something the advertiser’s service WILL provide.
• MAY USE the term “discount” in reference to seeing what the consumer may qualify for from the insurer, NOT Insurify. Example of approved language: “Find out what discounts you qualify for…”

● “Program”

● “Limited time offer”, “deal expires soon” or any other pressure tactic

● “Quiz”

• Strictly prohibited to use any kind of fraudulent activities, incentive and bot traffic.
• Advertiser reserves the right to not pay for fraudulent leads, bad lead data (such as obviously fake names combined with bad phone numbers and/or invalid email addresses) and/or restricted traffic.
• Custom creatives must be sent for approval PRIOR TO USE and ANY ALTERATIONS to approved creatives must be resubmitted PRIOR TO USE, or risk nonpayment.