GuruVPN PPfT iOS

Hard KPI

• Click → Install (C2I)

Requirement: Click2Install conversion ≥ 1.5%.

If the rate is below this threshold, the traffic is considered low-quality and will not be paid.

• Trial → Paid (T2P)

Requirement: Trial2Paid conversion ≥ 30%.

If below this threshold, the traffic will not be paid.

Exception: KPI may be reconsidered in case of product-side technical issues.

• Refund Rate

Requirement: Refund Rate < 5%.

If this threshold is exceeded, the traffic is considered fraudulent and will not be paid.

• Anti-Fraud & Traffic Quality

All traffic sources must be pre-approved.

Prohibited: incent traffic, motivated traffic, click bots, spam, doorway traffic, and any other rule-violating methods.

If fraud is detected: no payment, and the partner may be removed from the program.

• Tracking & Attribution

View-through attribution is prohibited.

All conversion data is determined by Appsflyer.

In case of discrepancies, advertiser’s data takes priority.

• Payment Adjustment (Key KPI)

If one or more key Hard KPIs (C2I, I2T, T2P, Refund Rate) are not met &rarr;

traffic may be considered low-quality and will not be paid.