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Traffic & Compliance Rules
Traffic & Compliance Rules
Allowed Channels: Social (FB/IG/TikTok), Display (Native/Search), and Email.
Geographic Coverage: Nationwide (USA) - Note: Subject to state-specific lending regulations (e.g., restricted in NY, CT, etc.).
No Incentives: STRICTLY PROHIBITED. No "cash-back" or "points for applying" allowed.
Security: No Proxy or VPN traffic. Leads must originate from clean, verifiable residential or mobile IPs.
Compliance: All creatives must strictly adhere to the Truth in Lending Act (TILA) and state-specific disclosure requirements. No "Guaranteed Approval" or "No Credit Check" language.
Instant Decisions: Real-time processing means users get an answer in seconds, leading to higher completion rates.
Resilient Vertical: High demand year-round with massive scaling potential during tax season and holidays.
Conversion Requirements
Point of Conversion: Valid Lead (Successful form submission passing through our real-time validation and accepted by a lender).
Validation: All leads are scrubbed for invalid SSNs, bank details, and VOIP phone numbers.
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