Compare.com · Auto Insurance · US (Proof required)

"Pixel fires after the user submits the form and then selects a provider on the click/quote page

Pixel can fire multiple times on the same clickid, depending on how many ad units are clicked

PO can range anywhere from from $0.50 - $50.00 and is subject to change based on lead quality, the carrier bidding and how many ad units are clicked by the consumer.

📌ADV have ad-compliance monitoring tools on all live traffic

Core audience

Top Converting States: FL, GA, TX

Over-indexes black or latino by 3-5x. under-indexes on asian 1/3x

Service industry (restaurant, retail, administrative)

Cities where driving is a requirement (Atlanta, Dallas), suburban or exurb

Tends to visit coupon and deal sites

Married households with 2+ vehicles

Age 20-55. Above 55 is just as valuable per sale, but conversion