Campaign runs 24x7 *
Peak performance hours: M-F 8:00 AM – 10:00 PM EST TARGET AUDIENCE
Preferred consumer profile:
- Married
- 35-60 years old (25-65 is OK)
- 1-2+ kids (possibly high school or college age children)
- Household income > $75K ($100K in certain larger markets)
- Wanting a minimum of $100K in coverage and relatively healthy (none or few health conditions)
Approved Qualifying Language
- Save up to * As much as * As low as * Could save * Can save * See if you qualify * Life insurance may be cheaper than you think Approved Price Points Life Insurance (Term) * $11/month (can use with up to $100k policy value) * >$11/month (can use with up to $100k policy value) * $18/month (can use with up to $250k policy value) * >$18/month (can use with up to $250k policy value) * $26/month (can use with up to $500k policy value) * >$26/month (can use with up to $500k policy value) * $38/month (can use with up to $1M policy value) * >$38/month (can use with up to $1M policy value) PROHIBITED LANGUAGE The following types of wording are strictly prohibited (non-exhaustive list): "COVID-19" "Coronavirus" "Lockdown (relating to stay-at-home orders)" “Ripped off” “Scammed” “Trick” "Law" "No Medical Exam" “Swindle” "Lowest" "Best" "Stop Overpaying "Save over" “Rebate” “Money back” “Check in the mail” “State Life Insuracne Reduction Policy” Fake agent testimonials Fake customer testimonials PROHIBITED PRICE CLAIMS The following claims are not permitted (non-exhaustive list): <$10/month Save over 70% Using “whole life insurance” with any price point STRICTLY PROHIBITED BRAND USAGE The following carrier or brand names may NOT be used in creatives, domains, copy, or URLs: * Nationwide * USAA * Amica * MetLife * Progressive * State Farm * GEICO * Liberty Mutual * American Family * Allstate * Fidelity * SelectQuote creatives_total: 0
