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Home Insurance Campaign Guidelines. Please Read Carefully. CONVERSION EVENT Full Form Submit CHANNEL 1. Meta 2. TikTok 3. Newsbreak 4. Outbrain 5. Taboola GEO TARGETING Nationwide SCHEDULE * Campaign runs 24x7 * Peak performance hours: M-F 8:00 AM â 10:00 PM EST TARGET AUDIENCE Preferred consumer profile: 1. Age 30+ 2. Married 3. Homeowner. Likely Homeowner 4. Mortgage holders 5. Multi car households 6. Insured for 12+ months 7. Good credit profile 8. Interested in savings/bundling TRAFFIC & PROMOTIONAL RESTRICTIONS 1. Publishers may use their own creatives; however, all creatives must be approved prior to launch. 2. Any unauthorized creative or unapproved messaging may result in immediate removal from the campaign. IMPORTANT: In all creatives, please clearly set the expectation that a licensed agent will contact the consumer by phone. This helps attract higher-intent prospects and improves downstream contact and conversion rates. Most insurance ads say Compare quotes -> Save money -> Check rates. The user thinks "I'm getting information." Then they are surprised when an agent calls or worse still they do not pick up the call. Instead, your creative messaging has to include items such as "Speak with a licensed agent about your options." "Request your quote and expect a call from an agent." "A licensed agent will help review available coverage." Strictly Prohibited Traffic Sources/Methods * Incentivized traffic (hard/soft incentive, offer walls, virtual currency, etc.) * Surveys * Sweepstakes or giveaways * Content unlocking * Pop-up or CPV traffic * Path traffic * Adware * Bot or automated traffic * Misleading or deceptive advertising practices APPROVED SAVINGS LANGUAGE Any advertisement referencing pricing or savings claims must: 1. Use an approved price point listed below, and 2. Include approved qualifying language. Approved Qualifying Language * Save up to * As much as * As low as * Could save * Can save * See if you qualify * Home insurance may be cheaper than you think Approved Price Points * $22.46/week * $97.33/month * Higher than $97.33/month * Higher than $22.46/week PROHIBITED LANGUAGE The following types of wording are strictly prohibited (non-exhaustive list): "COVID-19" "Coronavirus" "Lockdown (relating to stay-at-home orders)" âRipped offâ âScammedâ âTrickâ "Law" "No Medical Exam" âSwindleâ "Lowest" "Best" "Stop Overpaying "Save over" âRebateâ âMoney backâ âCheck in the mailâ âState Home Insurancne Reduction Policyâ Fake agent testimonials Fake customer testimonials Additionally, creatives must not exploit political issues, economic hardship, or public controversy for commercial purposes. PROHIBITED PRICE CLAIMS The following claims are not permitted (non-exhaustive list): $19/week $76/month âSave overâ âRefundâ STRICTLY PROHIBITED BRAND USAGE The following carrier or brand names may NOT be used in creatives, domains, copy, or URLs: * Nationwide * USAA * Amica * MetLife * Progressive * State Farm * GEICO * Liberty Mutual * Travelers * American Family * Plymouth Rock * Allstate FRAUD PREVENTION & COMPLIANCE 1. This campaign is protected by ANURA and internal fraud-monitoring systems. 2. Real-time ANURA results can be shared if the publisher provides an endpoint/API. 3. Tracking links will not function for: - Proxies - VPNs - Link-tracing tools - Automated systems - Bot traffic - Testing tools (including Affilitest) 4. Access is restricted to users physically located in the United States. 5. Fraudulent, incentivized, duplicate, non-human, or otherwise non-genuine clicks/leads will result in: - Immediate removal from the campaign. Blacklisted - Full payment forfeiture across campaigns and traffic sources