Al Hilal(Kid Account) Android & iOS CPA_June'26

Kpi : iOS Preview URL: https://apps.apple.com/ke/app/al-hilal-bank/id1575135643 Market: United Arab Emirates (UAE) Paid Event: Kid Account opening MMP: Adjust (We are getting it via API only) Anti Fraud Tool enabled. Objective: Aggressively acquire New-To-Bank (NTB) customers exclusively through the Al Hilal Bank mobile application, focusing on achieving strict acquisition targets. We are seeking scalable, performance-driven Cost-Per-New-To-Bank (CPNTB) models to drive efficient, high-volume customer onboarding within the specified campaign period. Source of Truth: Client CRM Target Audience: UAE residents (Citizens & Expats) who are tech-savvy, early adopters of digital banking, and individuals seeking convenient, quick, and fully digital account opening processes. Customers looking for a primary or secondary bank account with a seamless mobile-first experience. Key Message / Value Proposition (Proposed): "Open your Al Hilal Bank account instantly, anytime, anywhere, directly from your smartphone. Experience hassle-free digital banking." Focus: Speed, convenience, digital-first, ease of access.