422 Eni Plenitude · iOS · IT (CPR)

KPI is 30% registrazione full and ricarca completata

Plenitude On The Road – Full Registration (payable event)

Plenitude On The Road is the Eni Plenitude app for electric vehicle charging, with access to approximately 600,000 charging points across Italy and Europe.

Campaign Objective The paid event is the Full Registration (registrazione_full), which corresponds to the creation of a complete account on the app including the addition of a payment method.

Quality KPI The campaign is also evaluated on the completed charge (ricarica_completata) rate post-registration. A low ratio of completed charges to full registrations may result in source suspension.