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For over two decades, the hierarchy of the internet was determined by a single metric: the Google Search Result Page (SERP). Businesses fought tooth and nail for a spot in the “ten blue links.” Today, that paradigm is collapsing. We are entering the era of the “Answer Engine.” When a user asks Perplexity, ChatGPT, or […]
For over two decades, the hierarchy of the internet was determined by a single metric: the Google Search Result Page (SERP). Businesses fought tooth and nail for a spot in the “ten blue links.” Today, that paradigm is collapsing. We are entering the era of the “Answer Engine.” When a user asks Perplexity, ChatGPT, or […]